Psagot Equity

Privacy Policy

Privacy Policy and Information Security Policy

Psagot Equity Ltd. and its current and future subsidiaries, (hereinafter: "Psagot Group") give great importance to maintaining the security of information and the privacy of its customers who visit the Psagot Group website (“Website”). This privacy statement contains information about Psagot Group privacy policy and information security policy and the general information collected about the Website visitors. It is hereby clarified that the following privacy policy applies only to the information collected during your visit to the Website.

Collecting and Using the Information

Psagot Group collects information about its customers and / or visitors to the Website in order to improve and streamline the services it provides. Most of the information that Psagot Group maintains regarding visitors to the Website is anonymous, regarding how the site is used and the pages on it, but some of the information may be of a personal nature, if you choose to provide it on your own initiative, such as: first and last name, residential address, email address, etc. Psagot Group will receive this personal information when the site visitor provides it in their own free will when entering the "personal area" and / or when requesting to contact them regarding one of the services provided by Psagot Group on the Website or when additional information is requested before agreeing to use one of these services.

Psagot Group may, at its sole discretion, use anonymous information stored by it due to the use of the Website for statistical processing, segmentation and marketing targeting, in some cases Psagot may transfer the information to a third party subject to the various legal provisions.

Psagot Group will not use your personal Information unless your consent is obtained at the point of the entry of your details in the place designated for this purpose in the registration or application for a particular service through the Website. In accordance with this consent, your details may be used for the purpose of receiving marketing content via automatic dialling system, electronic message or a text message (SMS) in accordance with the provisions of Amendment No. 40 of the Telecommunications (Bezeq and Broadcasting) Law, 5768-2008.

Without derogating from the above, subject to the submission of your contact information to Psagot Group and your consent to receive direct mail and marketing messages, Psagot Group may send the visitor, from time to time, by e-mail and / or other means of communication you provided, group services and marketing and advertising information. You can revoke your consent at any time and stop receiving the information using the "Unsubscribe" button / link that will appear at the bottom of the message.

Right of Access to Information

According to the Privacy Protection Law, 5741- 1981, you may review the information we hold about you. For this purpose, please contact the group's Public Inquiries Department at, if you find that an error occurred in the information, we hold about you and it is incorrect, incomplete or out of date you have the right to request its correction or deletion

Cookies Policy

For the visitor's convenience and in order to examine the visitor's use of the Website, Psagot Group uses cookies. A cookie is an information file sent to the visitor's personal computer, as far as the applicant's browser settings allow, and is stored after entering the Website. Its role is to examine the use of the site, including repeated visits and allows quick identification of the visitor's details when he returns to the site, in order to adjust and improve the use of the site in accordance with the visitor's preferences. It should be noted that cookies do not constitute computer software and can not read or perform any action on the visitor's personal computer. Psagot Group may, in its sole discretion, use cookies. If you do not wish cookies to be used, you may update your browser settings accordingly, however in which case it may not be possible to enjoy or use some or all of the services or content displayed on the Website.

Information Security

Psagot Group considers information security an issue of paramount importance, and therefore uses as many advanced security measures and technologies as possible in order to protect the information it has received from Website visitors.

The connection between the customer's web browser software and the Psagot Group's server is carried out in an encrypted and secure manner using encryption methods that comply with the standards used in Israel and around the world on websites, and which aim to prevent the disclosure of personal information transmitted on the Internet. Psagot Group is constantly updated on developments in the world of information technology and information security, in order to provide customers with the best possible protection against illegal use of information. Please note, however, that although we make efforts to protect your privacy, there are inherent risks in transmission of information over the internet or other methods of electronic storage and we cannot guarantee that unauthorized access or use or other kinds of abuse and misuse will never occur.

It is important to clarify that despite the means of identification that the Psagot Group takes, and the precautions taken by Psagot Group, the use of various communication channels including telephone, fax, e-mail, website (hereinafter - "Communication Lines"), involves special risks, including that a third party presents himself as a colleague or authorized to act on our behalf. On the Website - the risk is impersonation of a third party. Every customer who wishes to receive sensitive information through the site is given a personal password.

It should be noted that the Website contains links to external sites that are not under the responsibility of the Psagot Group, which is not responsible for the privacy and information security policy of sites whose links appear on the site, this policy is valid for the Website only. When using the Website, including services provided by Psagot Group within the Website, the user confirms that he is aware that Psagot Group does everything in its power to protect personal information, but cannot guarantee that the precautions will provide full immunity from intrusion into Psagot Group systems and will not bear any responsibility in case of information leaked and the visitor will not have any demand and / or claim and / or complaint in the event of such intrusion.


Psagot Group undertakes to maintain the confidentiality of the information in accordance with the provisions of the Privacy Protection Law, 5741- 1981. Any information provided by the Website's visitors will constitute unequivocal consent for the Psagot Group and / or anyone on its behalf to use the information provided by the Website visitor.

"Fishing" - online fraud

Please note that various parties may try to obtain your access passwords and your identification details fraudulently. For example, they may contact you in an email that looks similar to an email coming from the group, because the design and trademarks of the group are used and ask you to provide identifying details urgently for various needs such as system update, password reset and the like. The fake message can also include a link to fake sites that are supposed to be a site operated by the group companies.

It is important for us to emphasize that Psagot Group will never contact its customers by email or phone and ask them to provide their secret personal password. Therefore, do not respond to this type of request (it is recommended to delete the message from the mailbox) and do not give your username and password to anyone.

If you are concerned that your access password and / or your identification details and / or other information about you have reached foreign hands, please contact the Psagot Group customer service immediately (

Update of Privacy and Information Security Policies

By using the Website, the Website visitors agree and approve the terms of Privacy and Information Security Policy of the Psagot Group. Psagot Group may, in its sole discretion, change and / or update this policy from time to time and publish it on the Website. Therefore, it is recommended that you review these terms from time to time.